Trailblazing Trio Star In Maybelline’s ‘Sky High’ Mascara Campaign

In celebration of Women’s History Month, aerospace engineer Aisha Bowe, bestselling author Alex Aster and Olympic medalist Ilona Maher return to the classrooms, labs and locker rooms that shaped them in promotion of Maybelline’s “Sky High” Mascara.

In the new campaign dubbed, “Record Breakers Go Sky High,” the women revisit the formative spaces where they first discovered what it meant to “aim higher.”

What It Means To Go ‘Sky High’

Rooted in nostalgia and propelled by ambition, the campaign follows each woman through high school and college hallways – into a library, a math lab and a gym locker room – reflecting on the defining moments that shaped their drive. Through poetic voiceover and cinematic storytelling, the film captures stories of strength, resilience and evolution, inspiring viewers to define for themselves what it means to go “Sky High.”

The campaign centers around Maybelline‘s award-winning Sky High Mascara, known for its lengthening, volumizing formula and flexible brush that delivers full lash impact from every angle with long-lasting, lightweight wear. Grounded in the belief that success isn’t one-size-fits-all, the campaign encourages women everywhere to move beyond comparison, embrace their ambition and reach for their own record – because every “Sky High” journey looks different, says the brand.

“At Maybelline, we believe in the power of self-expression and the confidence to turn possibility into reality,” said Yasmin Dastmalchi, president of Maybelline New York. “Sky High has always stood for limitless possibility – not just in performance, but in what’s achievable when you believe in yourself. Aisha, Alex, and Ilona embody that spirit, inspiring the next generation to dream bigger, push further and truly go Sky High.”

Aisha Bowe

Aisha Bowe, former NASA rocket scientist, Blue Origin astronaut and entrepreneur, returns to the classroom where her passion for STEM first began.

“When I first dreamed about working in aerospace, it felt almost impossible,” said Bowe. “Every equation, experiment and late-night studying brought me a little closer to that goal. Sky High is a reminder that when you stay curious and push past limits, possibility opens up in powerful ways.”

Alex Aster

Alex Aster, No. 1 New York Times bestselling author, returns to the library where her love of storytelling first took shape.

“I spent so many hours in libraries like this dreaming up stories and building worlds,” said Aster. “Those quiet moments taught me that big ideas often start in small spaces. The message behind Sky High – believing in your voice and chasing the story you want to tell – felt incredibly personal to my journey as an author.”

Ilona Maher

Ilona Maher, Olympic Bronze medalist and 2025 ESPY Winner for Best Breakthrough Athlete, steps back into the locker room where her competitive fire was first sparked.

“A locker room just like this is where I first started believing in my own strength,” said Maher. “Sports teach you that confidence grows every time you show up, compete, and trust yourself. I love that Sky High celebrates that same mindset – showing up boldly and going after what you want.”

Watch the “Record Breakers Go Sky High” campaign here: